SWOT analysis

SWOT analysis

• Strengths and weaknesses
  Resources: financial, intellectual, location
  Customer service
  Efficiency
  Infrastructure
  Quality
  Staff
  Management
  Price
  Delivery time
  Cost
  Capacity
  Relationships with customers
  Brand strength
  Local language knowledge
  Ethics
  Principles

• Opportunities and threats
  Political/Legal
  Market Trends
  Economic condition
  Expectations of stakeholders
  Technology
  Public expectations
  Competitors and competitive actions
  Bad PR
  Criticism (Editorial)
  Global Markets

出自wikipedia