SWOT analysis
- Strengths and weaknesses
Resources: financial, intellectual, location
Customer service
Efficiency
Infrastructure
Quality
Staff
Management
Price
Delivery time
Cost
Capacity
Relationships with customers
Brand strength
Local language knowledge
Ethics
Principles
- Opportunities and threats
Political/Legal
Market Trends
Economic condition
Expectations of stakeholders
Technology
Public expectations
Competitors and competitive actions
Bad PR
Criticism (Editorial)
Global Markets